Research - Existing Products

Relevant Designs - Existing Motor Products

Here are some examples of designs from companies of a similar market. I am currently drawn to the different uses of shapes and imagery used within each different logo. From the logos seen above you can see how each company has created its own IMAGE or ICON for all of their company to be recognised by. I particularly like the logo for Kwikfit, with its bold use of colour and shape (arrow shape). I also like some of the smaller icons seen in the work of Hankook and Black circle, especially with Black Circles ironic use of a black circle to represent a tyre. I also like the small characterisation created in the Michelin logo with their iconic figure. The michelin man.

In the image seen above you can see a collection of Hankook and Bridgestone Posters. In the Hankook poster i perticularly like the layout of both photography and logo layout. I also like the use of Bridgestone posters with the same design and various colours changing in each one. I feel that these designs would reflect well if i chose to create posters.

In the two images seen above you you can see a variety of layouts for both advertisment posters and a booklet (seen in the top image) I felt it would be relevant using these pieces as they vary from the other poster examples i have seen above. I like the arrangement of information and the use of illustrative imagery, also seen in the booklet above.