New A2 Unit 3 Design Brief

Travel

A2 Design Brief

For this project I am going to focus on the Business side to the theme of Travel, using my illustration skills to rebrand and design a local business known as ‘Addison Tyre Centre’ which are a company specialising in Tyres and other Travel oriented products, all in aid of assisting transport. I also have the benefit of a diverse choice of title, as the company itself uses ‘Discount Tyres UK’ as a trade name.

I have chosen my Digital design skills from previous projects to continue with development and refining, as they were overall far superior to my other mediums. I have also took a greater interest in to sketching ad lino printing as I feel these skills could be linked into my Digital work for a more complex series of overall more sophisticated designs.

My designs are to be aimed at the general public, who drive, making my work more obvious and relevant. With this in mind it is essential that my designs are easily legible and the use of shape and colour is relevant and appealing to the entire audience, which has a spread of ages.

Regarding research I am going to investigate the branding and choice of designs on the current design of ‘Addison Tyre Centre’ and also look closely at other Tyre Centres and companies such as Kwik fit, Black Circles, Bridgestone, Michelin, Hankook.

Throughout research on branding I have found the work of ‘Hovercraft’ to be inspiring with the interest of shape, layout and the universal boundaries of how one design can be applied to many different products. I have also looked at the work of Sophie Buckland who is a more artistic reference for my project. I feel her work may be of great creative influence especially with packaging.

I am going to focus on using my Digital skills, as here is where I am able to have the most creative control over my designs. I also plan to involve the use of lino printing, being something I have keep interest in and feel it would merge together well with digital media. Sketches and drawings in both pen and pencil will be included as I use them for planning out and ideas, which I can then develop.

I am considering and complete rebranding of ‘Addison Tyre Centre’ including logos and use of colour (primary theme). I will also advance this with a range of typical products and related items such as packaging, posters, display boards, banners, signs, coffee cups, business cards, flyers, leaflets, websites, mobile Apps.