Research - Previous Company Designs

Below are a collection of existing products which DISCOUNT TYRES UK use for their companies branding, It is my intention to analyse these products and see how my own ideas can improve their company.

Here is an example of an old logo used in some of the companies advertisements. I particularly like the BOLD text with its interesting use of font and 3d bevels, creating a hardened and metallic look which would be suitable for my own compositions.

Here is an example of the logo and title the company use. It's sleek and simplistic and appearance. The simple use of font called 'night wraith' is hardened like the image seen above. I like This approach as feel a similar use of bold black text could be used in my own work.

Here is a screenshot of the Michelin man seen on the companies website. I have chosen to reflect on this as it shows how different companies are able to advertise by using other companies logos. I also like the fact that a company is able to make such an appealing and well known characterisation for their company, which can become so iconic.

Here is an example of the companies business card. This gives me an insight for possible products I could create and also a suitable amount of information that must be included on it. I also find the choose of colours of interested being red and white, showing a common house scheme for the company which I feel I will have to change. My current ideas are Rees,whites, blacks, blues and creams.

Here is another existing product, being a Billboard. This also adds to the possible outcomes I could create. I like the choice of bold powerful text as this will help reflect my own work when in the design process. Bold text has became present in all of the pieces I have examined so feel this should definitely be included in my own work. This piece also gives me another form of product I could create.