Billboard

The next step on my products, took me into designing a Billboard.

In current times there has been a big popularity of Virgin Medias
new line of Advertisement, featuring Usain Bolt and Mo Farah, both
olympic gold medalists.

Some of the notorious features in these adverts are:
-The whitty tag line and use of Puns
      “Cant say Farah than that”
-The use of cut out images in responce to the boards topic.
-The similar use of RED, as featured in my own products.


From researching Virgin Media Billboards this gave me the inspiration
to start designing my own Billboard.

I then began my process of construction.

I started off creating a large Landscape artboard
and filling it a solid Red, the same seen in my previous
work.

I took note of the structure of text logo and imagey
on the board seen above. I recreated this adding two
thin lines and another smaller line ‘dotted’ keeping
my RETRO theme of design.

The next step was to add my text to the board.
I found the use of a new font called ‘Amatic Bold’
being simple and giving an almost ‘hand made’ feature
which i felt reflected the ‘Family business’ i am
designing for.

I added the company web address and began the
addition of my Mechanic Puns. This one being the
use of TYRE’d to replace the correct spelling TIRED

Now with my board beginning to take shape i 

added my logo to the bottom left corner.

This is of similar structure to the Virgin Board.

 As an addition to the boards structure i added a

cream boarder to keep in with previously made 

products eg. the business card. 

The addition of this makes the board feel less plain.

List of Tag Lines (Puns):

-Tyre’d of shopping around? 

-Wheel’ie cheap prices

-Feeling the Pressure?

-Exhausted of shopping around?

Experimental Bill boards

Upon research of tyre related advertisments and compositions i found two very interesting and influential examples which have lead me down a route of experimentation and refinement of my existing designs.

Using the board displayed on the left, i have adapted the tyre tread
created and similarly used in my Envelop.
This was all influenced by the work of Kristaps Eberlins, an illustrator
from Latvia, whose uses tyre trad illustrations sprawled across his
digital image to create an almost ‘Fractal’ appearance, which is also
present in background of the Virgin Media Board, which i am also keen
on referencing.

In this close up of the Virgin Media board you can see the subtle fractal effect of the shades
of red. My current idea is to recreate this interesting pattern with the arrangement of tyre
treads similar to Eberlins work.


Experimenting with the position, direction amd opacity. Also notie as the image progresses
from bottom to top each tyre shape begins to gradually fade out. Also notice difference of
scale and diagonal positioning.

 A further experiment into the positioning and direction of line, as
reflected in Eberlins work seen above. Also focus on the different scales.

An alternative look on line and positioning. Here i have used the tyre 

to emphasis the presence of line in the original design.

An alternative look on line and positioning. Here i have used the tyre 

to emphasis the presence of line in the original design.

The thread line along the bottom of my bill board was also inspired by this piece of work, which is a tyre safety poster created by Monarch Automotives.

The interesting use of the tyre tread shape shaping the bottom section of the board.

In this example from bottom to top the three lines present in the design,

range from 100, 60 and 20 opacity giving and overall fade.

In this image the two lines seen below are faded out where as the 

higher dotted line is a stronger more visible opacity

On the next step of inspiration from this source, i took the involvement of the Tyre Shape into my design. Using a segment of the Tyre, which i originally made for my logo, and placing it along the bottom of the board.

I also investigated other aspects of the source, one being the involvement of the twenty pence coin found present in the centre of the tread, used in a form of symbolism. I replaced this for my Retro logo, as seen in the example to the left

I have also noticed the Arrangement of Text in my source and how it progressed from BOLD to thin as the composition falls downwards. These examples are how i have interpreted this. A thing to point out is that in my current design i have an arrangement where the text goes BIG, SMALL and MEDIUM showing a progressive flow and used in the case of separating information.