Task One - SCALE AND PROPORTION

I began experimenting the requirements of this task by exploring different and inventive ways of 'SCALE AND PROPORTION'. I simpled down my work title to 'Travel' being shorter and simpler to experiment with that 'National Express'

Here i have focused on an experimental view of hand drawn fonts, changing the positioning and size of each letter. There is also a rather sublime attempt at proportions, with the mixture of a road sign shaped background and an abstract road shape traveling through the design.

Below you will see my experiment of 'Containing' my fonts and titles within n different 'shapes and windows'

Below is an example of refining my 'Contained' text idea keeping my ideas simple. You can see how i have explored the arrangement and scale of each letters and how i have made the 'T' significant. I have also touched on using Road signs to engage my text and replace the 'T' letter with a Road symbol.

Here is an example of experimenting with my choice of font. I have selected a few interesting directions i could take my title and laid them out in comparison. I have also refined my 'Road sign' concept, drawing out and experimenting with replacing my text completely.