Unit 3 - Travel Brief

Travel

A2 Design Brief

For this project I am going to focus on the conceptual theme of ‘Public Transport’, using my Illustration skills to rebrand and design a local service known as ‘Nation Express’ which are the company which run the entire public transport network through the West Midlands.

I have chosen my Digital design skills from previous projects to continue with development and refining, as they were overall far superior to my other mediums. I have also took a greater interested in to sketching and lino printing as I feel these skills could be linked into my Digital work for a more complex series of overall more sophisticated design.

My design is to be aimed at the general public of all ages and specifically the people who use, or have interest in, public transport. With this in mind it is essential that my design is easily legible and the use of shape and colour is relevant and appealing to the entire audience.

Regarding research I am going to investigate the branding and choice of designs on the current design of ‘national express’ and also look closely at other public transport companies/services such as, Diamond, Hanson and Virgin Train.

Throughout research on ‘Branding’ I have found the work of Ben O’Brien and a company called ‘Hover craft’ to be most relevant. My intentions are to simply take inspiration from these artists and apply some of their methods to my own work.

I am going to focus on using my Digital skills, as here is where I am able to have the most creative control over my designs. I also plan to involve the use of lino printing, being something I have a keen interest in and feel it would merge together well with digital media. Sketches and drawings in both pen and pencil will be included as I use them for planning out ideas and developing the key ideas for future designs.

I am considering a complete rebranding of ‘National Express’ including logos and choice of colour. I will advance this with a range of typical products and related items such as bus/train tickets, holders for passes, posters and advertisement, redesign of the appearance of bus/trains and possibly a Mobile App, featuring time tables.